Going The Extra Mile

Menu development is a critical component of your brand’s competitive advantage, growth positioning, and long term financial strength. We carefully develop menu selections to create “WOW” flavors and visual appeal, balanced with targeted food cost, profit contribution and an eye for consistent execution.

With rising cost of goods threatening operator’s margins, streamlining and evolving the menu is the best way to mitigate the impact of these outside forces. However, as the demands on caterers have become complex, there is an opportunity to make menu development more science and less shooting from the hip. Vegetarian Express have developed an integrated solution to menu development that will deliver significant impact on both profits and guest loyalty.

A key element in a successful catering business is to offer a great menu, which delivers what your customers delight in, but at the same time is manageable and profitable.

Our process includes all the services below and after an initial free consultation with you, we can advise you on the best way to move your business forward.

• Menu creation and planning
• Recipe development
• Menu design
• Menu recipe specifications and full training manuals
• Product benchmarking
• Product sourcing
• Product specification
• Nutritional analysis